It’s official now.
America’s newspapers have the circulation of a corpse. Well deserved I might say.
The newest figures have most dailies in a decline, which is part of a long trend. The internet has taken its toll on newsprint because when you get your news from the web you get what you want and when you do buy a paper it seems like old news. I find the news in papers often FEELS older than it really is even when I know it is not the case.
That has to be tough on the print media.
No skin off my nose though because being a conservative most of my friends and I have often been the target of the papers because for the most part they are liberal arms of the government they cover. I go to events weeklies and dailies cover and have learned that what you read is predictably slanted.
When I read that my single favorite paper, The Wall Street Journal, had slipped a small percentage I was worried until I looked at the total circulation numbers.
According to Editor and Publisher magazine the WSJ slipped in the last six month reporting period by 1.5%. Not that bad as opposed to The New York Times, down 4.51% or the Boston Globe, down 6.66%. (Down 666 hmmmm?)
The only major “newspaper,” USA Today, which is more a cross between perforated tissue on a roll and what a comic book published by NPR would be like, GAINED 1.04%! This could only mean ONE THING!
There must be more motels in being built in the US because I only get my USA Today early in the morning off of the grimy carpet outside the door of my motel room whenever I am on the road. They are free! When you get to the lobby there are usually extra bundles of them in some corner.
On the other hand, The Wall Street Journal costs me $1.50 which I gladly pay even if I read only the front page and last several pages of the first section. It’s like cheese cake – a couple of good bites is plenty.
Another heartening figure is that the WSJ has a paid circulation of just over 2 million copies while USA Today is 2.2 million. The Washington Post and New York Times together don’t have 2 million in circulation.
The internet will win the war of attrition until newspapers can find a way to get people to buy them again. I will happily keep paying $1.50 for the WSJ because it has quality as opposed to liberal pap.
Since I stopped driving on NH toll roads and will not be paying the first 75 cents or the 25 cent increase maybe I’ll pick up a couple Washington Times or Human Events as well with the extra change.