Did you know that Governor Romney has spent over $7 million in Iowa? We have only spent $328,000.
Governor Romney isn't alone. In some states the other campaigns are outspending us 10 to 1.
"Mobilize for Mike" which begins at midnight tonight, is the beginning of our online grassroots effort to counter rival campaigns. Our goal is to contact 100,000 voters in 24 hours using the internet.
Will you help us?
We hope to educate voters about our campaign, counter misinformation being circulated by rival campaigns and build our base of support nationally. While other campaigns spend hundreds of thousands of dollars micro-targeting voters with canned messages, starting at midnight tonight we'll focus on what has worked for us: friends telling friends about our campaign. Friend to friend conversations was the secret to our success in Ames and it will be the best way to build our momentum heading into next year.
Here is how it will work:
1. We ask that you visit our Build Our Base section starting at midnight. Choose the type of email you would like to send (you can preview messages).
2. Add the email addresses of people you would like to send the message to.
3. Add your personal message and hit send.
We will be tracking the valid emails that are sent on the front page of our website in real time. Like our contribution ticker you wil be able to see the momentum building behind this effort.
Focus your emails on friends and family that have a record of voting or that have expressed an interest in voting in this presidential election. Emailing friends that are independents and Democrats is encouraged as well.
The type of message you choose to send is up to you. We have messages about our campaign, where I stand on the issues, asking people to contribute, join the Rangers, participate in grassroots Meetups and much more.
I am confident that working together we can reach this goal. We are setting up a "Mobilize for Mike" headquarters on the campaign blog for people to share their strategies for personal messages and people to email.
This is an important effort. I hope that you will participate and encourage your friends, family members and co-workers to do so as well. Now is our moment!
I will update you again tomorrow morning.
With deep gratitude,