CEI - Global Warming Ad Campaign to Contrast Gore Lifestyle, Calls for Energy Restriction

Developing World Most Threatened by Energy Constraints

Washington , D.C., March 10, 2008—The Competitive Enterprise Institute will launch a national ad campaign on Tuesday, March 11, focusing on the threat to affordable energy posed by Al Gore’s global warming agenda. The ad contrasts Gore’s energy-consuming lifestyle with the life-and-death need for energy in developing countries.  A second spot, featured solely on the Internet, directly responds to “Black Balloons,” the ad by Gore’s organization, the Alliance for Climate Protection.

CEI’s new campaign comes in the face of Gore’s March 1st announcement of a major new ad campaign to promote the global warming issue. 

CEI previously stirred international controversy with a pair of ads on global warming alarmism, which carried the tagline “CO2: They Call It Pollution; We Call It Life.” 




WHEN:          Tuesday, March 11, 10:00 a.m.

WHERE:        National Press Club – Murrow Room
 529 14th Street NW, Washington, DC

RSVP:             chall@cei.org  

  • View the broadcast ad, plus a new web video, at the Tuesday press conference

  • View the 2008 Gore ad campaign

  • View CEI’s 2006 ads: “Glaciers” and “Energy


CEI is a non-profit, non-partisan public policy group dedicated to the principles of free enterprise and limited government.  For more information about CEI, please visit our website at www.cei.org.