Former Vice President Al Gore is launching a three-year, $300 million effort to make the world more aware of global warming and reduce greenhouse gas emissions.
The three-year campaign by the Alliance for Climate Protection will start Wednesday with TV advertising, featuring unlikely alliances like Pat Robertson and Al Sharpton, and Democratic House Speaker Nancy Pelosi and Republican former House Speaker Newt Gingrich.
This climate crisis is so interwoven with habits and patterns that are so entrenched, the elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public's sense of urgency in addressing this crisis, Gore told the Washington Post.
The options available to civilization worldwide to avert this terribly destructive pattern are beginning to slip away from us, Gore said. The path for recovery runs right through Washington."
To help pay for the campaign, Gore is devoting the profits from his "An Inconvenient Truth" film and book, his salary from the venture capital firm where he works, and the money from his 2007 Nobel Peace Prize. Donations are also being accepted at WeCanSolveIt.org.