NH DHHS - NH Youth Prevention Program Receives National Recognition

Concord, NH – The New Hampshire Department of Health and Human Services (DHHS) Bureau of Drug and Alcohol Services (BDAS) announced today that Media Power Youth (MPY) has received a “Service to Science Academy” award from the Substance Abuse and Mental Health Services Administration (SAMHSA). This award recognizes MPY’s outstanding work in the prevention and intervention of drug and alcohol misuse.


“We are excited to learn MPY received this award,” said BDAS Director Joe Harding. “This award will help fund a more rigorous evaluation of New Hampshire’s Media Power Youth School Program, making it eligible for the federal registry of evidence based programs.”


MPY, through a contract with the BDAS, provides training to the ten designated Community Prevention Coalitions (CPCs) to empower youth to avoid at-risk behaviors, succeed in school and make healthy, safe choices through critical, smart and informed use of media. Evaluations of MPY’s school curricula in Derry and Manchester show that the youth who complete the curricula understand the influence, techniques and effects that media have and feel empowered to make their own healthy choices.


“The research evidence continues to point to media as a significant environmental influence in the creation of social norms for underage alcohol use and other at-risk behaviors,” states MPY’s Executive Director, Rona Zlokower. “We are working to help parents and those serving children learn that media are a powerful environmental influence on youth,” she adds.


Media Power Youth, a statewide nonprofit, based in Manchester, NH, collaborates with public health and prevention programs, school districts and communities to create and implement evidence-based programs that help youth resist the negative influences of media, understand media’s role in creating social norms, and empower youth to use and produce media responsibly to avoid at-risk behaviors and promote healthy choices