60 Plus Announces New 9 State TV Campaign Targeted at Senators

New $2.0 Million Ad Buy Targeting AK, AR, FL, IN, LA, ME, NE, ND and SD

ALEXANDRIA, VA – In the wake of the Senate’s vote on Saturday to take up the health care reform legislation, the 60 Plus Association today announced a new advertising campaign targeting Senators in nine states – Alaska, Arkansas, Florida, Indiana, Louisiana, Maine, Nebraska, North Dakota, and South Dakota.  

The target Senators are:  Mark Begich (D-AK), Blanche Lincoln (D-AR), Bill Nelson (D-FL),  Evan Bayh (D-IN), Mary Landrieu (D-LA), Olympia Snowe (R-ME), Ben Nelson (D-NE), Kent Conrad (D-ND), Byron Dorgan (D-ND), and Tim Johnson (D-SD).

The $2.0 million ad buy highlights the Center for Medicare and Medicaid Services (CMS) report which confirms cuts to Medicare of half a trillion dollars and reports seniors could have benefits cut and could “jeopardize access” to health care.

The :30 second TV ad begins running in each state tomorrow .  See the national version at www.60plus.org.  See the Florida version at http://www.youtube.com/watch?v=SeVl7KLXEP0.

 “This should be a week of Thanks, but these Senators will be receiving ‘No Thanks’ from seniors.  The chief actuary says the House bill cuts Medicare.  The Senate bill is no better.   Seniors have already lost their Social Security COLA and now President Obama, Senator Reid and Speaker Pelosi want to cut Medicare, too.  Senators should take notice, seniors are upset and taking a stand to say ‘Don’t cut our Medicare,’” said Jim Martin, President of 60 Plus.

Titled “Devastating”, the ad features the new report from CMS citing the potential effects to Medicare and the coverage seniors would receive, and members of our Greatest Generation begging Congress not to cut Medicare to pay for health care reform.  The state specific ad asks seniors to call their Senator, and ends with a senior reminding Congress “Seniors will NOT forget.”

 “Members of Congress are trying to hide behind the AARP endorsement of this bill as a defense, but AARP makes hundreds of millions of dollars a year on royalty payments from selling insurance plans.  Senators would be smart to read the bill and listen to the experts that run Medicare, instead of hiding behind the rhetoric and accounting gimmicks in Sen. Reid’s bill,” continued Martin.

With this buy, 60 Plus has now allocated over $8 million to the health care debate.

A full transcript of the Florida version of the ad can be found below.


The 60 Plus Association is a 17-year-old nonpartisan organization working for death tax repeal, saving Social Security, affordable prescription drugs, lowering energy costs and other issues featuring a less government, less taxes approach.  60 Plus calls on support from nearly 5.5 million citizen activists.  60 Plus publishes a magazine, SENIOR VOICE, and a Scorecard, bestowing awards on lawmakers of both parties who vote “pro-senior.”   60 Plus has been called, “an increasingly influential senior citizen’s group” and since 1992 “the conservative alternative to the AARP.”







U.S. Capitol and Senior B-Roll



What does health care reform mean for seniors?



(Music Up and Under)



What does health care reform mean for seniors?



U.S. Capitol

CMS Report/Logo

A new report from the agency which runs Medicare says it could be devastating.



Hospital B-Roll


Washington Post Masthead


“…hospitals and nursing homes… could stop taking Medicare altogether.”



Washington Post, 11/15/09


“Medicare cuts ... so costly to hospitals and nursing homes that they could stop taking Medicare altogether.”



Doctor and Senior B-Roll


Washington Post masthead


$500 Billion In Medicare Cuts:


“…would sharply reduce benefits for some senior citizens…”


“…could jeopardize access to care for millions of others…”



Washington Post, 11/15/09


500 billion in cuts that... "would sharply reduce benefits for some … and “could jeopardize access to care for millions of others.”



Seniors on camera



Call Senator Bill Nelson

Stop the Medicare Cuts


(813) 225-7040








Don’t make us pay for health care reform by cutting Medicare.  




Seniors will not forget.