DNC - Organizing for America Announces New Television Ad, "It's Time"

Ad Features Stories from Five Americans Who Are Calling for Health Care Reform


In addition to Online,National and District of Columbia Buy, Ad Will Run on Local Stations in AR, IN, FL, LA, ME, ND, NE andOH calling on Senators in those States to Support Reform


Watch “It’s Time” National: http://www.youtube.com/watch?v=nT-FBlG4SEw

Watch "It's Time, Senators": http://www.youtube.com/watch?v=MwZXR6FRuIA


Washington, D.C. – Today, Organizing for America (OFA), a project of the DNC that is committed to supporting President Obama’s agenda for change, releaseda new 30 second television advertisementfeaturing five Americans who have been affected byAmerica's broken health care system, and are now calling for reform. "It’s Time" will runon national and District of Columbia cable as well aslocal stations in AR, IN, FL, LA, ME, ND, NE andOH,calling on Senators in those states to support reform.


In addition,an online ad linking to "It's time" will runon major news-oriented Internet sites viewed by millions of Americans. The ads will run for approximatelythe next two weeks.


OFA Executive Director Mitch Stewart said the five people featured in the 30 second spot were among hundreds of thousands of people who shared their stories with OFA, and called their stories emblematic of the urgent need to reform health care in America. “Millions of Americans lose their health insurance when they lose their job, are denied care because of a pre-existing condition, and delay care or skip medication because they can’t afford it,” said Stewart. “Skyrocketing health care costs are hurting American families and straining already-strapped budgets for businesses and governments. It’s time to reform our health care system to lower costs, preserve patient choice and ensure that all Americans have access to quality, affordable care.”


Organizing for America is building grassroots support in communities across the country for health care reform. Tens of thousands of people in all 50 states participated in OFA’s June 6th Health Care Kickoff events and in the June 27th National Health Care Day of Service. OFA recently launched Health Care Stories for America , an innovative online tool where hundreds of thousands of health care stories can be shared,found and read - by city and state - from all across the country. Today’s ad comes after OFA released a series of six web videos – “The Faces of Health Care Reform” – each featuring a personal health care story emblematic of the urgent need to reform America's health care system.


Currently,Organizing for America volunteers in all 50 states are conducting door-to-door canvasses, phone banks and press events in support of President Obama's push for health care reform with every U.S.Senator and House Member. In addition, the OFA and DNC email lists have been used to urge Americans to call members of Congress in support of health care reform, to write letters to the editor and to sign and collect declarations in support of health care reform. To date - tens of thousands of Americans have participated in thousands of events just since June 6th to highlight the urgent need to reform America's broken health care system this year. In addition to hundreds of thousands of stories, OFA has collected several hundred thousand declarations of support for the President's three principles for reforming the system. The ads being released this week are being done so in advance of OFA'smajor Health Care ReformWeek of Action which begins on Monday and will include events - including press conferences, town halls, round table discussion with real people, canvasses and phone banks all across the country.


The five Americans featured in the DNC’s new 30 second ad, “It’s Time” include:


o Kimberly Clark (Upper Marlboro, MD): Kimberly Clark’s four year old son has cerebral palsy and epilepsy. Though Clark has health insurance, the co-pays, durable medical expenses and other out-of-pocket costs that are required to pay for her son’s care, have put tremendous financial stress on her family.


o Russell Axelson (Alexandria, VA): Russell Axelson lost his insurance when he lost his job. As a diabetic, Russ must take prescription medication daily or he risks becoming seriously ill. While unemployed, he couldn’t afford his own insurance, let alone the cost of his daily medication. Axelson turned to his church for financial assistance until he could find a new job and secure new insurance.


o Alicia Brewster (Herndon, VA): Alicia Brewster is a healthy 27-year old woman with no prior history of medical issues. The small family-owned business she works for can’t afford to provide health insurance for its employees, so Alicia has to buy her own. After she was diagnosed with low blood pressure, her monthly premium jumped more than 50 percent and she was forced to move in with a friend because she could no longer afford her one bedroom apartment and pay her increased health care costs.


o Dean Berlin (College Park, MD): Dean Berlin and his wife have insurance through his wife’s employer. But his in-laws – who live with them – don’t have insurance and haven’t been to the doctor in years. Berlin’s father-in-law didn’t seek care after breaking his ankle because it was too expensive, and since it didn’t heal correctly, he now walks with a limp.


o Judith Trimarchi (Vienna, VA): Judith Trimarchi has chronic lyme disease which requires her to take multiple antibiotics over extended periods of time. She used to have insurance through her husband’s plan, but he recently got laid off from his white collar job. Because of the high cost of COBRA, her family is now living on one quarter of his old salary and their coverage runs outin October of2009.


For more information about the people featured in the ad or a broadcast quality version of the spot contact Adam Elkington, 202-863-8047.


The Script for "It's Time" appears below:


Woman 1: My son has cerebral palsy and epilepsy. He's four.

Man 1: When I lost my job, I lost my health insurance too.

Woman 2: My health insurance wouldn't fully cover me when I got sick.

Man 2: My father in-law walks with a limp because he didn't have health care.


Woman 3: My husband's job covered us, until he was laid off.

Man 1: It's time.


Woman 2: It's time.


Man 2: It's time.


Woman 1: It's time for health care reform.


VO: The Democratic National Committee is responsible for the content of this advertising.


CHYRON: It's time for health care reform. Join the fight: healthcare.barackobama.com


[State Version]: CHYRON: It's time for health care reform.Call your Senators: (202) 224-3121


CHYRON: Paid for by the Democratic National Committee. Democrats.org. Not authorized by any candidate of candidate's committee. The DNC is responsible for the content of this advertising.