The ad, which was shared early with POLITICO, will run before, during and after the Washington Post/Bloomberg debate. It coincides with other AJS activities around the debate, which include placing a giant inflatable rat outside the debate site.
Dubbed “Richie the Rat,” he also makes an appearance in the AJS commercial:
“The recovery is slipping away. The housing market is still sinking and the jobs aren’t coming back,” the ad begins. “Washington is making it worse. Greedy union bosses are calling the shots. They want their payback.”
The commercial shows Richie the Rat set up outside the National Labor Relations Board and directs viewers to richietherat.com to find out more about the AJS campaign.
“American businesses are looking for relief and this is one area where a different mindset in the White House could have an immediate effect,” said Steve DeMaura, the AJS president and a former executive director of the New Hampshire Republican Party. “Any thoughtful discussion on how to get our economy back on track will inevitably include plans to relieve businesses of these new onerous job-killing regulations.”
AJS was originally founded in the late ‘90s by several GOP operatives including Dave Carney, who is now Rick Perry’s chief political adviser.