See below piece from WashingtonPost.com spotlighting a new Facebook ad campaign criticizing U.S. Rep. Charlie Bass’ vote yesterday to defund the health law and put the insurance companies back in charge of medical decisions. As you can see, there’s a version that folks over 50 years old in New Hampshire will see when they’re on Facebook, and there’s a youth version that kids 18-26 will see – these ads will be up for the next 4 days. Clicking on the ad leads to this landing page:
Statement from Tom McMahon, executive director of Americans United for Change: “Congressman Bass’ vote to defund the health law was a vote to stand in the way of new benefits and health protections that are already working to make health care more affordable and accessible to the people of New Hampshire. Instead of standing with New Hampshire seniors, Rep. Bass voted to take away discounts on their prescription drugs. Instead of standing with small businesses, Rep. Bass voted to raise their taxes. Instead of standing with New Hampshire’s youth, Rep. Bass voted to kick them off their parents’ insurance plans. Instead of standing with New Hampshire families, Rep. Bass voted to raise their premiums. Why is it that instead of focusing on creating jobs, Rep. Bass’s #1 priority in Congress remains protecting the insurance industry’s profit margin?”
Frontiers in targeted advertising
By Greg Sargent
The labor-backed group Americans United for Change has hit on an interesting way of pushing back on the House GOP's drive to repeal the Affordable Care Act: An ad campaign on Facebook that targets people by House district and age.
The House just voted to cut off funding for implementation of the health law. While the measure will be blocked in the Senate, Americans United is already going up with the Facebook ads, which will target five House Republicans for voting to take the law's benefits away from their constituents.
The key, though, is that the ads highlight different provisions of the law, depending on the age of the intended viewer. Here, for instance, is the ad targeting people aged 18-26 in GOP Rep. Charlie Bass's New Hampshire district, telling them that they will lose their family's coverage:
And here's the ad targeting people over 50 in Bass's district, telling them that their prescription drug coverage prices will go up:
Similar ads will also target GOP Reps Allen West, Sean Duffy, Anne Marie Buerkle, and Mike Fitzpatrick, for a total of 800,000 intended viewers.
It's another sign that Dems and their liberal allies are doubling down on a strategy of gettting as specific as possible about what health repeal would take away from you. Just as in the battle over government spending, Dems are hoping that specificity is their friend.
House Republicans Vote to Defund Health Law, Say ‘So Be It’ to Higher Premiums, Higher Taxes on Small Businesses, and Higher Medicare Costs for Seniors
Americans United for Change: “The Diagnosis Is Clear: Republicans In Congress are Blind to the Consequences of Taking Away Consumer Health Protections, Deaf to the American People’s Opposition to Defunding the Health Law, and Mute On Their Own Campaign Pledge to Focus On Jobs”
Washington DC – Protecting health insurance industry profits – not creating jobs -- continues to top the priority list of Republicans in Congress, who voted overwhelmingly today in support of an amendment offered by Rep. Denny Rehberg (R-MT)’s that would eliminate federal funds for implementation of the Affordable Care Act. Despite House Republicans’ campaign pledge that “A plan to create jobs…must be the first and most urgent domestic priority of our government,” and despite a new CBS News Poll finding “Most Americans, 55 percent, disapprove of their plan to cut off funding to the new health care reforms,” the GOP moved ahead with the latest in a series of costly, backwards-moving health care legislation that would mean higher insurance premiums, higher taxes on small businesses, and higher Medicare and prescription drug costs for seniors. And defunding puts at risks cost saving measures in the law that would help create up to 400,000 jobs annually. Americans United for Change executive director Tom McMahon issued the following statement in response:
“As the Republican-led House spends more time and energy trying to resuscitate the insurance industry’s profit margin by pulling the plug on the health law, the American people are left in the waiting room for even a single piece of legislation focused on creating jobs. Republicans in Congress are not listening to their constituents; if they did, they would know that the only people nostalgic for the days when insurance companies could drop people when they got seriously ill are the insurance companies. Instead, Republican voted today to deprive states of the resources they need to make sure insurance companies are playing by the rules -- allowing young adults to stay on their parents’ plans until they’re 26 years old, allowing coverage for kids born with a “pre-exiting condition.” They voted to take away the tools states need to hold insurance companies accountable when they hike premiums for no other reason but to maximize profits.
“If Republicans listened to their constituents, they would hear stories from small business owners finally able to afford coverage for their employees thanks to the new tax credits under the health law. Yet today Republicans pressed ahead with legislation that would raise taxes on small businesses just as the economy is gaining traction.
“If they listened, they would hear from seniors grateful for their free preventive care and prescription drug relief afforded to them under the law. Instead, they voted today to bring an end to free mammograms, colonoscopies and annual checkups for seniors; they voted to ensure that seniors that fall into the infamous Medicare ‘donut hole’ coverage gap would never see a 50% discount on their brand-name prescription drug costs, leaving many to choose between buying food or the medicines they need.
“The diagnosis is clear and dire: Republicans in Congress are blind to the consequences of taking away new consumer health protections, deaf to the American people’s opposition to defunding the health law, and mute on their own campaign pledge to focus on jobs.”