the SAM's insightsLab explores the Reagan legacy
One hundred years ago this month, President Ronald Reagan was born into a family of humble means in the heart of the Midwest. Some would call this an inauspicious beginning for one of our country's most beloved leaders. At the Sam Adams Alliance, we recognize that it is just the sort of foundation from which he, and so many others, can best defend our country's principles and progress.
Reagan's unique style of leadership and hard-won accomplishments continue to set him apart from many who came before--and after--his time at the helm. It is a legacy that reveals much about the man and also the country that upholds his character, accomplishments, and uniquely American vision.
Everyone from Newt Gingrich to Barack Obama is chiming in to claim part of President Reagan's legacy. Why are so many eager to attach themselves to his brand of leadership? What did he accomplish? Who truly comes closest to emulating the essence of what Reagan was?
This is where SAM sees an opportunity. On the one hand our insightsLab, through a combination of focus groups, in-depth interviews, and survey data, will provide real insight into the essence of Reagan's legacy, rather than let transient and superficial leaders adopt his legacy as their own. At the same time through better understanding why Reagan was able to succeed and flourish, even today, our new leaders will be positioned to win.
We are proud to be the exclusive research partner of the Reagan Centennial to explore the living, lasting, and beloved legacy of our 40th president. We are partnering with the Reagan Centennial to explore the why-and the how-the Reagan legacy endures, even in the minds of young people who were not alive to witness his presidency.
Moreover, we know we know that our marketing research will do more than shine light onto what made Reagan great. Even better, by adding to the understanding of the essence of President Reagan's legacy, we can highlight the exceptionalism of American history and the American people.
It is a time when Reagan's belief in American exceptionalism is the exception for many of our politicians and media figures. We look forward to sharing our insights with you as we take on this unique--and important--project.