Virginia is selling naming rights to 42 rest stops.
"Tacking business names onto rest stops -- 'Aflac Travel Plaza,' for instance -- would allow businesses to target a clear but diverse audience: drivers. And not just any drivers; rest stop users are not commuters, but travelers. Marketing to this group has long relied on radio ads and billboards; sponsored rest stops (especially with corporate partnerships!) represents a whole new approach to grabbing roadtrippers' eyeballs."
The BEER Act
Small brewers are happy about the Brewer's Employment and Excise Relief Act (BEER Act).
In the most recent CEI Podcast, Human Achievement Hour founder Michelle Minton talks about why she celebrates human innovation during Earth Hour.