Division of Public Health Services Launches Dear Me Campaign on World No Tobacco Day 2011

Concord, NH – The New Hampshire Department of Health and Human Services

Division of Public Health Services (DPHS), Tobacco Prevention & Control

Program (TPCP) is launching a hard-hitting media campaign, in collaboration

with the Manchester and Nashua Health Departments, on World No Tobacco Day,

2011. The campaign is called Dear Me and was chosen to connect tobacco

users with free quit support through the NH Tobacco Helpline. The Helpline

provides no-cost counseling and encouragement for quitting tobacco use to

all New Hampshire residents.

DPHS currently offers free counseling and nicotine replacement patches

(NRT) to residents who call 1-800-QUIT-NOW or self-refer via text or the

web to the Helpline (www.TryToStopNH.org). Residents who see or hear the

statewide campaign will be encouraged to write a letter to themselves with

their personal reasons to quit tobacco. The Dear Me campaign was developed

with input from tobacco users who bravely brought to light the difficulties

and struggles all people have when trying to quit tobacco. The campaign’s

call to action, “No one can make me quit, but me,” was born out of

conversations with real people wanting to quit. Residents can view the full

versions of these stories and write their own Dear Me letters at the

Helpline’s website.

“This award-winning campaign, Dear Me, is an honest call to action for

those affected by nicotine addiction,” said Dr. José Montero, Director of

Public Health at DPHS. “The New Hampshire Tobacco Helpline and the tobacco

treatment counselors there are dedicated to effectively helping New

Hampshire residents quit tobacco use.”

The World Health Organization (WHO) sponsors World No Tobacco Day annually

on the last day of May. “The WHO Framework Convention on Tobacco Control”

is based on scientific evidence and reaffirms the right of all people to

the highest standard of health. Tobacco use is currently responsible for

killing one in 10 adults worldwide and 1,700 New Hampshire residents

annually. In recognition of this day, DPHS will be launching the Dear Me

ads via radio, TV, web, and out-of-home marketing.

For information or free help quitting, call the NH Tobacco Helpline at

1-800-QUIT-NOW (1-800-784-8669) or visit www.TryToStopNH.org. For more

information on the WHO and World No Tobacco Day visit

www.who.int/tobacco/wntd/2011/en/index.html. For more information about the

New Hampshire Tobacco Prevention and Control Program or the Manchester or

Nashua Health Departments visit www.dhhs.nh.gov, www.manchesternh.gov, or