VoteKids - NH Ad Campaign Exposes Plight of America's Kids

Washington, DC – Vote Kids, a leading national children’s advocacy group, is running the second television ad in its campaign to ensure that children are held harmless in Congressional budget decisions. Not only should they be held harmless, they should be a top priority. Following on the heels of the first ad which asked the audience to choose whether to cut kids programs or cut taxes for billionaires, this ad features “Daniel,” a vulnerable newborn, whose family will require help ensuring he thrives. But these programs are among those slated for the cutting table in congressional budget proposals.

The Vote Kids television ad can be seen online here and will be airing throughout New Hampshire on Sunday and Monday, June 12 and 13.

Concerned that national investments in many children’s programs have been declining as a percentage of domestic spending, Vote Kids President Michael Petit states, “Our nation’s wealth and competitive advantage has long been its unparalleled ability to create opportunities for all of its children and families. That ability is rapidly disappearing with proposed federal budget cuts that place the desires of powerful interests over the needs of our most vulnerable. Add these cuts to those being made by state legislatures desperate to balance their budgets, and you have ever more families and children sinking into poverty.”

Budget proposals to date, including the Ryan proposal passed by the House, would cut programs vital to children and families—Medicaid, the Supplemental Nutritional Assistance Program, Head Start, and Temporary Assistance for Needy Families (TANF), among others. In New Hampshire alone, more than 43,000 children live in poverty; almost 85,000 are enrolled in Medicaid, 15,000 do not have health insurance; more than 9,000 receive TANF, more than 46,000 rely on food stamps; more than 34,000 receive free and reduced price lunches at school; and almost 5,000 are in the Summer Food Service Program.The Vote Kids ad tells the story of baby Daniel who will need help in order to grow up healthy and become an active, contributing adult. It pleads with Congress and the Presidential candidates to not “throw America’s babies out with the bathwater."

ABOUT VOTE KIDS:  Created in 2002, Vote Kids is a nonprofit 501(c)(4) organization in Washington, DC, devoted to making children a political priority.