TECHNOLOGY & COPYRIGHTS - RYAN RADIA
Tech Liberation: On Copyright and Business Models: Why ivi Deserved to Be Shut Down
Imagine a service that livestreams major broadcast television channels over the Internet for $4.99 a month — no cable or satellite subscription required. For an extra 99 cents a month, the service offers DVR functionality, making it possible to record, rewind, and pause live broadcast television on any broadband-equipped PC.
If this service sounds too good to be true, that’s because it is. But for a time, it was the business model of ivi. Cheaper than a cable/satellite/fiber subscription and more reliable than an over-the-air antenna, ivi earned positive reviews when it launched in September 2010.
Soon thereafter, however, a group of broadcast networks, affiliates, and content owners sued ivi in federal court for copyright infringement.
If there’s one exclusive right that copyright laws should secure for content creators, it’s the right to sell complete copies of newly-produced creative works made for the purpose of private commercial gain.
If ivi doesn’t violate this right, I don’t know what does. > Read the full commentary on Techliberation.com
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