American Principles In Action - Why the GOP Lost in 2012

American Principles Project

Dear Fellow Conservative,
This morning, we released a report entitled, Building a Winning GOP Coalition: The Lessons of 2012The report takes a hard-hitting and essentially political look at the 2012 election, and offers analysis and recommendations on how the GOP must move forward to build a winning strategy.
In March of this year, the Republican National Committee released an analysis of the 2012 elections entitled, The Growth and Opportunity Project. In our view, the RNC got the most important facts completely wrong, or rather, backwards. The conventional wisdom that emerged from that report (which we know many RNC leaders disagree with) is that the core political problem for Republicans is that the presentation of the social issues distracts voters from the GOP’s winning economic message.
There are two main problems with this conclusion, and our report documents them. First of all, social issues aren’t a distraction— they are a key asset in building a winning GOP coalition, especially with Latinos and other crucial voter groups. Secondly, and even more importantly, the GOP’s economic message, as currently structured, is not a winning message. 
We must take an in-depth look at the 2012 election and the losses that occurred, and work to build a winning GOP coalition, so the GOP can start winning elections again.
We hope that you will take some time to read the report, which can be found on our newly remodeled website.
Thank you for your time and your ongoing commitment to the universal principles of America’s founding.
Francis P. Cannon
President, American Principles in Action