NH Division of Public Health Services Promotes Quitting Tobacco with Contest Dear Me New Hampshire

Concord, NH — The Division of Public Health Services (DPHS) has launched a

contest in connection with the hard-hitting media campaign Dear Me New

Hampshire. The contest is being promoted in order to motivate New Hampshire

residents to quit tobacco. The campaign’s call to action, “No one can make

me quit, but me,” was born out of conversations with New Hampshire

residents wanting to quit smoking or using other tobacco products. The

contest asks residents, “If you wrote a letter to yourself about quitting,

what would it say?” Those who see or hear the statewide campaign will be

encouraged to write a letter to themselves with their personal reasons to

quit tobacco and have a chance to enter the contest by filming their own

Dear Me video and posting it to YouTube. Video submitters can compete to be

in a Dear Me New Hampshire ad featuring their own personal story about

wanting to quit tobacco.

“Encouraging people to think about the reasons they have for quitting

tobacco is a positive motivational force to get them to attempt to quit,”

said Dr. José Montero, Director of Public Health at DPHS. “The Department

currently offers free tobacco treatment counseling and nicotine replacement

patches to residents who call 1-800-QUIT-NOW and qualify.”

While entering the contest, residents can watch inspiring recordings of

people reading their Dear Me letters, read compelling letters, support

other people who are trying to quit and join the Facebook page, Dear Me New

Hampshire. Residents can enter the contest, view contest details and share

Dear Me letters at the NH Tobacco Helpline’s website, www.TryToStopNH.org.

The Helpline provides no-cost counseling and encouragement for quitting

tobacco use to all New Hampshire residents. According to the 2011

Behavioral Risk Factor Surveillance System Survey, 60% of adults who smoke

report wanting to quit.

For information or free help quitting, call the NH Tobacco Helpline at

1-800-QUIT-NOW (1-800-784-8669) or visit www.TryToStopNH.org . For more

information about the New Hampshire Division of Public Health Services or

the Tobacco Prevention and Control Program visit www.dhhs.nh.gov