NH DHHS - Promotes Quitting Tobacco with Contest: Dear Me New Hampshire

Concord, NH—The NH Department of Health and Human Services (DHHS) Division

of Public Health Services (DPHS) is launching a contest with the

hard-hitting media campaign Dear Me New Hampshire. The contest is being

promoted in order to motivate New Hampshire residents to quit tobacco. The

campaign’s call to action, “No one can make me quit, but me,” was born out

of conversations with New Hampshire residents wanting to quit smoking or

using other tobacco products. The contest asks residents, “If you wrote a

letter to yourself about quitting, what would it say?” Those who see or

hear the statewide campaign will be encouraged to write a letter to

themselves with their personal reasons to quit tobacco and have a chance to

enter the contest by filming their own Dear Me video; submitters can

compete to be in a Dear Me New Hampshire ad featuring their own personal

story about wanting to quit tobacco.

“Encouraging people to think about the reasons they have for quitting

tobacco is a positive motivational force to get them to attempt to quit,”

said Dr. José Montero, Director of Public Health at DPHS. “And that is what

the Dear Me New Hampshire campaign is asking people to do. The Department

currently offers free tobacco treatment counseling and nicotine replacement

patches to residents who call 1-800-QUIT-NOW and qualify.”

While entering the contest, residents can watch inspiring recordings of

people reading their Dear Meletters, read compelling letters, support other

people who are trying to quit and join the Facebook page, Dear Me New

Hampshire. Residents can enter the contest, view contest details and share

Dear Meletters at the NH Tobacco Helpline’s website, www.TryToStopNH.org.

The Helpline provides no-cost counseling and encouragement for quitting

tobacco use to all New Hampshire residents. According to the 2013

Behavioral Risk Factor Surveillance System Survey, 60% of New Hampshire

adults who smoke report wanting to quit.

Contest information can be found at www.trytostopnh.org/dear-me/ . For

information or free help quitting and nicotine patches, call the NH Tobacco

Helpline at 1-800-QUIT-NOW (1-800-784-8669) or visit www.TryToStopNH.org .

For more information about the New Hampshire Division of Public Health

Services or the Tobacco Prevention and Control Program visit

www.dhhs.nh.gov .