Manchester, N.H. – The Manchester Economic Development Office (MEDO) will launch the city’s first-ever marketing campaign, designed to attract relocating and new business, entrepreneurs, key industries and young professionals to Manchester. Raising the visibility of the city in order to attract new jobs, expand the tax base and sustain a strong and healthy local economy are the chief aims of the campaign.
The launch of the marketing campaign will be celebrated with the introduction of Manchester’s “new pitch” on Wednesday, July 18, at the New Hampshire Fisher Cats game at MerchantsAuto.com Stadium. The team will host “Manchester Night,” where a portion of ticket sales will go toward the city’s new West side police sub-station. The city’s marketing campaign will be unveiled in a 6:45 p.m. ceremony preceding the 7:05 p.m. game.
The marketing campaign features a new logo and tagline for the city. The city’s new brand serves as the cornerstone of the marketing campaign, succinctly summing up Manchester’s message. The logo is a strong “M” accompanied by the tagline, “The Birthplace of your American Dream.”
The campaign includes a new stand-alone economic development Web site, a tradeshow booth, new marketing materials, a direct mail campaign and several print ad campaigns. Additionally, the Manchester Development Corporation (MDC) has funded the creation of a television commercial and its placement on New England Cable News (NECN). Marketing items, including “M” hats, travel mugs and pens have been created to circulate at tradeshows and conferences throughout the country.
Key marketing points include Manchester’s premier location, versatile available office space, its stature as the financial and business center of northern New England, the world-class Manchester-Boston Regional Airport, large concentration of colleges and universities and its pro-business climate. In addition, Manchester’s proximity to Boston and New Hampshire’s scenic and recreational offerings will play a role in the campaign. The first print and television advertising campaigns use the theme “Your Space. Your Place.” – embodying the message that Manchester offers ideal space for businesses as well as an ideal place for the employees, families and people associated with the business.
The creation and launch of Manchester’s marketing campaign was funded in part by a grant from the New Hampshire State Department of Resources and Economic Development (DRED) and matched by the City of Manchester and the Manchester Development Corporation (MDC). Additional funding from local businesses participating in the marketing campaign has broadened its reach. The economic development office has received funding to continue with a steady, focused marketing effort, thanks to support from the Board of Mayor and Aldermen, MDC and several local community organizations and businesses.