Most people by now have heard the news of WTKK changing formats over to a music station. This shouldn't be a big shock considering they were 15th in the ratings over the past 4 months averaging 2.3 for the month of December.
When the station fired Jay Severin they dropped a full point in the ratings for his time slot dropping from a 2.6 to a 1.8 rating share. Instead they pushed the "angry is over" gimmick and put forward Jim and Margery, Mike Bower and Michael Graham as their mid day line up. At the time Jay was their highest rated show with Michael Graham being the only one to come close at the time.
Eventually management gave up and changed formats.
Considering the majority of hosts failure to get ratings, where do radio hosts go from there? Government radio of course!
As WTKK's news/talk format went silent earlier this week, its former morning show hosts keep talking. Jim Braude and Margery Eagan will occupy the WGBH 89.7 studios as guest hosts for a special edition of station's local talk block "Boston Public Radio" this coming Tuesday(1/8) from 12pm-2pm.
Imagine my shock when I flip past NPR and Jim and Margery were doing their same show.
Clearly when you are government funded you don't need to worry about whether or not your host gets ratings or not.