NH Ski Season 2010


I'm trying to get into the spirit of the upcoming ski season in New Hampshire. The forecast for tomorrow is for frost and the old reliable Farmer's Almanac says one thing for this year. winter. And lots of it!

  So with this in mind I went up to Lincoln yesterday morning for the annual tent sale at Rodger's Ski Shop, its right next to McDonald's coming into town. Every year they clear out alot of inventory. It’s not uncommon to see $500-$600.00 skis some brand new with prices at least 40% below this. In other words there are good deals to be found. Today I was trying to put my hands on some goggles that had a lens called a flash blue. This is a blue lens that does something to the light; I tried a pair the last time I was out in Vail, Colorado and I'll tell you these goggles change the whole dynamic of skiing! I would have purchased the demo lens I tried but the price was really expensive plus sales tax, I think Colorado has a luxury tax and this is applicable as well. So I figured that I would do much better in New Hampshire at a place like Rodger's Ski Shop. But they said that these lenses were more common at ski areas above the tree line like "out west." I felt like asking them the definition of Cannon Mountain. This is above tree line skiing regardless of whether there are trees there or not. I didn't say anything. And it took some real effort.

   I spent the rest of my time at Rodgers Ski Shop reading a pile of Skiing magazines and after sifting through at least 750 pages of glossy pages, articles and advertisements could only think one thought. Vail ski area in Vail, Colorado does a quality job in their marketing and advertising and getting skiers to go there. But why aren't these same skiers not coming here?  to New Hampshire.

  I've been to Vail. It’s sunny and the weather isn't as ferocious as New England, but what has Vail got that ski areas in New England don't have? My answer: nothing. I've heard complaints that the social scene and nightlife at places like Cannon is a granite rockpile compared to what is found in Vail. My experience Vail is about being seen and socioeconomic status with the skiing being secondary, the best places to go are in nearby Silverthorne and a forty minute drive west to Glenwood Springs. Even then....

  But the hot springs in Glenwood Springs really are something. New Hampshire doesn’t have anything like this!!!!!

  But the glossy pages in Skiing Magazine are still there. An imagery almost surreal and expression that says come to Colorado this will be good. Really good!  

  So what are we missing here in New Hampshire? I'll answer this one. DRED. And this is the appropriate word. The state agency that is charged with marketing Cannon and for that matter I think the influential factor in deciding all advertising and promotion of NH tourism, including skiing. Included in some of the materials on the table was a DRED magazine about the upcoming ski season in New Hampshire. Instead of all the ads and the “quality way of life” I think this NH magazine falls dreadfully short.  

  And it’s glossy and at NH taxpayer expense.

  New Hampshire should do better.