Leadership Or Stupidity And Questions.

 

Any marketing campaign can be framed by these words. If it fails to drive sales then its stupid and of course if it is successful.... 

This is Kevin Smith for Governor Ad: Commute.

I'll state up front I'm not a Kevin Smith supporter so I see this ad through my lens however, in the dead heat of a hot summer I respect if nothing else the marketing plan that this campaign is advancing.

Behind in every poll including both Republican straw polls, little to no name recognition at a time when most people are trying to figure out how to stay cool never mind a distant Republican primary.

And the Kevin Smith campaign attempts to swim up river.

Risky.

By the way, how much did this media buy cost?  Who paid for it?