The Powers Of Advertising.

I'll start this blog out with a short comment. I'm not sure how much blogging I'll be doing in the next several weeks, currently I'm not able to download any photos onto my blogs and I've spent and done everything I can think of to try and resolve this.

Rather than be frustrated I'm going to step back and I'll look at it again in two weeks. Much like NH politics alot can happen in two weeks!

That out of the way I'm now convinced that the "power of advertising." is much greater towards success or failure in a political campaign than just about anything else. Of course it's money that also pays for the advertising. For example, I recently fell for and was sold by a very slick advertising campaign:

I was reading the New York Times Magazine which covers all the new book releases that are coming out. The writing and gloss here is really top notch. And of course a book, "Capital in the 21st Century." catches me and it's well written including the idea of this book. Basically, it a continuation of Daniel Yergin's Commanding Heights and how commodities like oil change the marketplace, countries and ultimately the world.  I'm then thinking this will be a book about the strength of evolving and newly powerful economies like Dubai and how this wealth has transformed the world and the movement of capital that influences the world.

Like I said I bought into the New York Times Magazine and I shouldn't have. Capital in 21st Century isn't about the 21st century or anything to do with capital and finance like I've described. Actually, I think of the 200+ plus page book I only saw oil and petrochemicals mentioned 5-6 times and even then it was in a supporting role, not the major role as it should have been. Instead this is a book about slavery and how the use of slavery impacts economies and builds wealth over time, alot of which impacts the 21st century. As an example the author cites, with effective evidence facts about slavery in the south and how this created a viable, advancing economy for the then newly formed Confederacy. And the author moves on from there all the way through industrialization and the capital structure it has created using labor as a basis and building foundation.

I don't buy into this theory. And this book is still hard to read. I think someone that works with statistical analysis on a daily basis would also find this difficult. For example, the author will cite slavery progress statistics and then talk about a scene in Quentin Tarrentino's movie, Diego Unchained. Haven't seen the movie but apparantly it's about a renegade, outlaw and a violent effort to free some slaves.

Enough about the book in the New York Times Magazine, (I'm sure they made a good sales profit though.) But I'm now thinking about political campaigns in New Hampshire and the ads paid for by Scott Brown vs. incumbent Sen. Jeanne Shaheen. How many voters are going to buy into one of these campaigns simply by what they've seen on television or a glossy photo spread in a magazine?, well-written of course.

The end result here: is not which campaign has the best campaign, but which campaign runs the best ads and has the best copy writers? If this is the case I don't know which campaign will win. They both seem very qualified in these areas. 

Thanks for reading my blogs NHInsider see you in two weeks, hopefully!!!!!!